REFORGE ADVISORY
GROWTH · OPERATIONS · MARKETING
$33K to $3M in 10 years — 16 years built and operated.
For owner-operators of $2M–$20M businesses who’ve hit a ceiling their internal team can’t solve — with judgment built by operating a government technology company serving state and local election agencies.
01
Growth
02
Operations
03
Marketing
01 / OPERATOR PERSPECTIVE
Built from operating experience, not theory.
Daniel Chalupsky has worked in the election industry for 23 years, including 16 years running ElectionIQ, a B2G election technology company. He won government contracts through competitive procurements and RFPs, sold multi-year public-sector agreements, managed compliance and certification across multiple states, and built operations that could handle sharp election-cycle demand.
The specifics were elections, but the underlying work was universal: winning complex deals, managing compliance and risk, and building operations that hold up under pressure — judgment that transfers to any owner-operated business navigating its own version of complexity. That experience matters because the advice comes from direct accountability: meeting contract terms, adapting to changing rules, delivering during immovable election deadlines, and carrying responsibility for the whole business when the plan had to work.
Daniel Chalupsky — Founder & Advisor
Competitive government RFPs
Multi-year public contracts
Multi-state certification
Election-law compliance
Election-cycle demand spikes
County procurement timelines
Public-sector delivery
16 years of accountability
02 / A REAL EXAMPLE
A smaller team became the opening for a stronger business model.
03 / THE PROBLEM
Most business problems don’t stay in one department.
A stalled result in one area often starts somewhere else — positioning, sales, capacity, leadership, or process. The work is to find the source before fixing the symptom.
04 / THREE LENSES
Reforge works across Growth, Operations, and Marketing because a constraint in one area often starts in another.
05 / APPROACH
Diagnose → Prioritize → Fix → Build
06 / FIT
For $2M–$20M owner-operated businesses that have outgrown the way they operate.
The business has outgrown the informal habits and workarounds that got it this far.
Important decisions, approvals, and exceptions still route through the owner.
The team can execute day to day, but lacks the strategic bandwidth to solve cross-functional problems.
Growth is constrained by internal capacity, unclear priorities, or inconsistent processes — not a lack of opportunity.
Sales, delivery, operations, and marketing are pulling in different directions, with no one owning the whole picture.
The owner needs experienced outside judgment to identify what matters, make tradeoffs, and build a workable path forward.
A practical working relationship
Reforge works best with leaders who want practical analysis, candid discussion, and real implementation — not another presentation that sits on a shelf.
07 / ENGAGEMENT STYLE
The right role depends on the problem.
Engagements are shaped around what the business actually needs. Sometimes that means perspective and decision support. Sometimes it means leading a focused initiative or staying close through implementation.
ADVISE
Experienced outside perspective for owners and leadership teams navigating decisions, priorities, growth, or organizational complexity.
SOLVE
Focused work around a specific growth, operational, marketing, or organizational problem—from diagnosis through implementation.
LEAD
Fractional or interim involvement when the business needs someone inside the organization helping drive the work forward.
The engagement follows the problem—not the other way around.
08 / LET’S CONTINUE THE CONVERSATION
You’ve heard the approach. Here’s how we’d get started.
If something in the business is not working — or growth has made the company harder to manage than it should be — let’s continue the conversation and identify the next step.